Your Blogging Infrastructure

Knowing what you want before you dive in is extremely important, otherwise you will end up getting sidetracked, wasting precious time and energy on things that won’t make you any money, but instead bring you frustration and disappointment. Nobody ever said it was easy to make money online. Well, we think someone should have, because it is!

The thing you’ll need though is a solid game plan, to tackle any challenges, which will undoubtedly cross your path to .COM riches at some stage. Prepare yourself for what’s coming. Channeling your efforts into one subject at a time is 100x more productive than going at it like a loose cannonball.

The problem with trying to do everything at the same time is that you’re more likely to encounter multiple issues at the same time. The best way to become a unmotivated blogger is to stack up a nice pile of problems for yourself. And it’s easier to quit than to keep pushing isn’t it?

Unfortunately, quitters don’t make money online.

There’s no rush into setting up your blogging operation. Make sure you over think every step before you take it. If you’ve done your homework, and you have created a solid ground for your blog, the only way is up. If you rush through things without thinking, you will probably run into issues sooner or later.

Just imagine:

You’ve picked the cheapest web host plan you could find, only to be unpleasantly surprised at a later stage that there are tons of limitations to their service. Bandwidth restrictions, shared CPU time, insufficient memory. All these things equal downtime, pissed off readers and loss of income.

You could have gotten a bigger or scalable plan with the right host, but now you’re looking to transfer your blog somewhere else. Most likely facing database problems, DNS issues and ofcourse, more downtime.

We use a dedicated server from our sponsor. Obviously this is overkill if you only have one blog, but they do great blogger hosting plans too.

You’ve downloaded the latest version of WordPress, start blogging away without optimizing the CMS (Content Management System) first. Months down the road, you find out that Google doesn’t like your site, and organic growth isn’t going as fast as you’d like to.

You will now have to dive in and start fixing things. Unfortunately it’ll be too late for all your previous posts with the SEO unfriendly permalinks. http://example.com/?p=N just doesn’t work as well as http://example.com/best-post-ever in the SERPS (Search Engine Results Pages).

Google updated its infamous pagerank, and despite your entire link building strategy, you only got a mediocre PR3 (like us). Would you have gotten a PR5 or higher, you’d be laughing to the bank because your advertising spots would have been worth at least twice as much as they are now.

Since you didn’t bother with the WWW or no WWW preset, Google now thinks you have two separate blogs. You’ll find that the backlinks are divided between your http://www.blog.com and your http:// blog.com.

Oops! Fortunately there’s a great WordPress plugin that takes care of that issue. Also make sure you have the right settings in your WordPress > Options > General section. Stick with either WWW or no WWW, so Google knows it has to put all the pagerank it for you has towards your one blog.

Get your own domain name! This is extremely important for any blogger that wants to build a reputable brand name online for themselves. Anyone can setup a free blog at Blogspot or WordPress.com, but again, these free options come with a lot of restrictions. Besides that, people tend to think that personalized domains are more authoritative than the free variations.

A .COM domain is the number one choice, followed by .NET and .ORG as second and third option. Stay away from exotic sounding TLDs (Top Level Domains) like .WS etc. Our sponsor is offering free domain names for everyone that signs up for one of their $6,75 hosting plans. (That’s cheaper than just the name at GoDaddy!)

Checklist:

1) Make sure you’ve got the right hosting plan, keeping your blog’s future growth in mind. A good start is half the job done!

2) Before even writing and publishing that first post, get your wordpress configuration SEO friendly. You’ll thank yourself for doing this a few months down the road when you see the amount of organic traffic (free traffic coming from your SERPs) ever increasing.

3) Set your online identity with your personalized domain name so people will recognize your blog the next time they stumble across it. If it looks familiar, chances are they’ll stick around to read it again.