Okay, so we know we need backlinks and we need to be commenting on other blogs. We know it is not all about the search engines like Google, Yahoo and MSN anymore… by the way who the heck searches with MSN anyway… seriously?
Whoaaa… Hold on, what do you mean it is not about the search engines anymore?
Good, we had hoped you would ask that question.
Take a look at the social communities from Alexa’s top 500 sites (yes, we know that Alexa stats are debatable but they still give you an idea). There are sites such as: Facebook, YouTube, Friendster, Flicker, hi5, Myspace and more… just to name a few. These sites are all getting traffic that is very comparable to Google and the wonderful thing is these sites are begging you to give them content. The other thing is there are hundreds of these type sites being added daily and many of them get stampedes of traffic very quickly.
You see, we can spend hours of our days, banging our horns against our keyboards, or in some cases throwing them across the room to do everything we can to keep that traffic coming into our sites but the fact (or at least we think it is a fact) is that we are at times our own worse enemy when it comes to this. We read something or hear that something works and so we do it, but the problem is…
That Is ALL We Do!
We get excited and see that it works and so we stick to that only and do the the same thing over and over again… and at first it works but then it plateau’s and eventually starts to droop like a saggy utter.
Think about any new traffic tool that comes out. People will often slam them right out of the gate, saying…
“we are NOT using that, we are sticking to what we know works”
…but the problem is they are not seeing the big picture. These tools are never intended to be the end all be all of traffic and neither should any one source be the end all be all of your traffic. If it is, then you run a huge risk that if they change something, it could destroy your existence on the web. We should all be constantly looking for different ways to increase our grazing areas. When these new tools come out, test them out, see how they fit into your business. If they work, then use them, if not then drop them.
This is true for relying on any one source of traffic such as Google, Stumbleupon or any other one site. The trick is that you need to be as diversified as possible and always look for new opportunities. Yes of course you want to provide excellent content and reasons for your readers to return but what about grabbing new readers? Are you constantly looking out for new opportunities of places to get more readers… more traffic… more money?
Do You Like Sloppy Seconds?
Over here we are not totally keen on the idea of getting sloppy seconds. And waiting until everyone is using or recommending something is just like that. You get in after the spammers have ruined it for you. The fantastic thing is there are 1000’s of these type sites popping up all the time. Some of them are new and some have been around a while but the spammers have not exploited them yet.
A great example of a site we started using not too long ago is feed(hence the title of this post). Now we are not telling you this site sends a flood of traffic, but it does send some, and the effort to set it up was literally minutes, so the return on time investment is worth it. Now by sharing this site, it will probably start to get abused… but who cares, we will find others to use.
What we really like about this site is that it uses your rss feed and so once you set it up, you are done. It is not like Stumbleupon and Digg, were you have to have the content submitted each time manually, of course it does not get the traffic those send either.
The links do not have a nofollow tag.. which is a bonus and people can vote up or down you content so it gets on the front page. Google Also seems to respond good to it.
So breaking it down, feeds may not roll in the traffic like crazy, but it does bring in traffic and any extra traffic is great… especially when it is so easy so easy to set up.
Now back up for a second. Our point here is not to promote feeds, this is not a paid review or anything like that. Instead it is simply a process for you to consider implementing, a process that expands your pastures and also grows your backlinks to your blog. Lets call it the…
Traffic Diversification Process
…and it goes like this…
Once a week go to a social bookmarking site and look at the tags “Bookmarking”, “Blogging”, and “RSS” (need to do that separately)
Check out some of the new “Web 2.0″ sites and look for ones that you can post public accessible content on.
Submit your rss feed (if allowed), content, pictures, videos or whatever else they allow BUT (and a big one at that) make sure that if you are adding content such as a post, that you add a link back to your blog with a call to action (read the post “Using Content to get Traffic” for more on that).
Check your stats in a week…. Look to see if that site sent traffic to your site. If it sends traffic, keep it and expand your use of it… if it doesn’t then drop it and move on.
This is powerful because it helps expand your reach and the side benefit is Google loves the variety in backlinks to your blog. You also do not have to update the content here regularly like your own blog…. Unless of course you see loads of traffic from it then you will want to take advantage of that (we would anyway).