Do you get caught in the “OCD Loop?”
Do you sit there and hit the send and receive for your email inbox repeatedly, anxiously waiting and looking for “something”… not sure what but “something”? Do you log into your ClickBank or AdSense account 25 times a day, in hopes that something magical has happened? Do you find yourself automatically going to a website, even though you were just there 5 minutes ago and nothing possibly could have changed yet? Do you stop what you are doing everytime the phone rings, even though we know it will take us 20 minutes just to get back into the grove of where we just were… destroying all our momentum.
It is like watching TV (not sure if this is mainly a guy thing here) and constantly flicking to the next channel… we are not sure why we do this, perhaps something is telling us that the most amazing show in the world is on and we are missing it. Regardless of why, the fact is we do and the end result is by the time we shut the TV off, we have not really watched anything.
The same is true for growing your business. You are constantly doing things but at the end of the day nothing is done.
You see the OCD Loop involves a phenomenon among many in the “MMO” field where they exhibit a form of obsessive compulsive disorder (OCD) in the way that they are obsessive about following a specific sequence of actions repeatedly throughout the day, even if they make no sense. If you were paying a person by the hour and saw them doing those activities, you would fire them… or re educate them anyway.
If you’re really honest with yourself, you need to ask yourself how often you actually allow yourself to fall into this OCD Loop, and fail to stay focused on doing the things that bring money into your business. Pinpoint your tendency for falling into this trap, and start thinking of ways to snap out of it when you feel yourself getting sucked into this loop, because it can waste a lot of your time.
STOP THE MADNESS
If at the end of the day you feel exhausted, stressed out and anxious because you know you were busy but are not sure what you have to show for it…. then maybe it is time to do things different.
How… Tell me please.. How?
Well, if there is one thing we have learned is there is no perfect answer for everyone. What works for us might not work for you but what we do recommend you try however, is to ask yourself these two questions…
1. Is what we are doing right now making us or going to make us significant money for our business?
2. If we were paying someone to do what we are doing right now, would we feel good that the money is being well spent?
These two questions might not do it for you, but we hope you see our point here. Busy work does not mean quality work. Focus on your ROI (Return on Investment) and treat your business like a business.