Internal Onsite Optimization Tactics

We have our content ready, the internal linking set up and our robots.txt file set up. There are just a few more things to take care of and then we can start up the initial promotion engine. These are…

1. SEO Your Index and Link Bait
2. Set up the optin form with FeedBurner and Aweber

Note –> During this time we have actually initiated some of the work in the promotional side of things, but for the sake of keeping things organized in these posts we are laying it out in this order. In the next post we start getting into the promotional side of things.

Part 1 –> SEO Your Index and Link Bait

We are almost ready to go live with our blog but first we need to make sure that it is properly optimized for the search engines. To do this we will use the WordPress plugin called “All In One SEO”.

Step 1: Activate the plugin if not already activated.

Step 2: Go to “Settings” and then “All in One SEO”

Step 3: Enter in a…

Home Title
Home Description
Home Keywords.

These may change after you look at the Affiliate Elite results but you still want something in there for now.

IMPORTANT –> The title of the page is like the headline of a classified ad, this is what Google uses in the main title of the listing and if your title is not formatted properly and compelling then your click through rate is going to be terrible. We have seen many people with great rankings and not great traffic due to this reason. Make a more compelling “ad” then everyone else… you want to get the attention of the person looking at the results in Google.

Google often uses the meta description as the description in the listing as well so explain the title, so if you say you are the best at something then explain why in the description.

For the keywords just put four keyword phrases about your blog, do NOT worry about this too much as Google basically ignores them and they do very little in the other search engines as well.

For the title do not use more the 10 words, for the description keep it under 20 and the keywords just put four or five phrases.

Step 4: Do NOT check the “Use categories for META Keywords” but DO check…

Use noindex for Categories:
Use noindex for Archives:
Use noindex for Tag Archives:

Checking these for exclusion is very useful for avoiding duplicate content.

Also check the “Autogenerate Descriptions” this will autogenerate the description if there’s no excerpt for the post.

Step 5: Go to your Link Bait post and scroll down to the “All in One SEO Pack” form area.

You want to now create a custom…

Title
Description
Keywords

…for this page.

Step 6: Now you want to go to your post text and click on the HTML tab

Step 7: Where ever you have an image in the content look for the alt=”” and you will want to enter text into the alt tag. I recommend you put the main keyword phrase in one of them (ONLY ONE) and then in any other images, simply put what the image is a picture of. This is important from a professional standpoint and is just one of the “MANY” things Google looks at.

Step 8: Last of all go through the post and bold the main keyword phrase once and then Click “SAVE”

Part 2 –> Use FeedBurner and Aweber

We are going to be brutally honest here and tell you exactly how it is. We do not organize contests, spend hours writing content and work our tails off on this blog because we are such nice people. The fact is this is part of a business and our strategy is that by providing excellent value to you and working with you to help you succeed, we will gain your trust so you will opt in to our mailing list which in turn increases our readership and advertising value and hopefully you will also eventually purchase something with us or through us. You NEED to keep this in mind for you business, you have mouths to feed, bills to pay and you need to generate revenue to pay for those things.

Why do we tell you this?

Because we see so many bloggers out there that have no clue and they are going in circles, barely making a penny and they can not figure out why. Not only do they have no idea why they are doing this (we talked about this a while ago) but they also have done absolutely nothing to actually build a business and assets.

Let me ask you this…. What would happen to your current business if Google decided to de-index your blog?

If you have not taken the time to build an asset for your business then the answer you probably have is a pretty colorful one that we will not bother repeating.

So what is an asset? An asset is basically something that you own and has a value and one of the best assets an online business can have (in our opinion) is a subscriber base. With a solid base of subscribers, even if Google totally de-indexed your blog, you would not be lost at sea, you would still have a revenue stream and your business could still grow.

Of course there is more to having a list of subscribers then that but hopefully you are getting the picture here.

With a blog one of the easiest ways to gain subscribers is through the blogs RSS feed. This is very effective for staying in touch with your readers however it has its limitations but using a service like FeedBurner.com is an excellent way to overcome those limitations. They allow you to optimize and advertise and even offer a mail option where subscribers can subscribe via email. The problem with the FeedBurner option by itself however is you do not really own the asset, instead you are left at the mercy of FeedBurner.

The Solution –> The solution to this issue is using the mailing list service Aweber with FeedBurner.

We do not want to NOT offer a RSS subscription option for those that prefer to use a RSS reader and we of course want to be able to publicize our RSS readership size for monetization purposes but at the same time we want to grow an asset that we own and can have total control over. This is where Aweber is very powerful because it works beautifully with FeedBurner to get the best of both worlds! You can also mail your list personalized messages, gifts to increase trust and the occasional offer (which is what this is all about). A word of caution however, if you are mailing a promotion… make darn sure you truly believe it is something your readers would be interested in and is something you believe is worth while for them. Do NOT send them crap or you will lose their trust!

Note –> We know of no other mailing list service that works with FeedBurner like Aweber does for being able to get the full benefits of FeedBurner tracking.

Step 1: Go to http://www.feedburner.com/ and create a free account

Step 2: Submit your RSS feed and then click the “Activate Feed” button.

Step 3: Click the “Next” button and then on the next page check the…

“I want more! Have FeedBurner Stats PRO also track:” (This is now free)

NOTE –> There is an option here to optimize the links fro tracking purposes versus search engine optimizing… personally we like to leave it at default to get the most accurate tracking but the choice is up to you.

Step 4: Click the “Optimize” tab and then click on “SmartFeed” in the side bar and activate this.

Step 5: Click the “Ping Shot” in the side bar and click all the available service and then add 5 more from the drop down box and then click “Activate”. We do this instead of pinging from our blog.

Step 6: This step is only for those who do NOT have an Aweber account. Click on the “Email Subscriptions” in the side bar and click “Activate”. You will then take the supplied html code and enter it into a “Text” widget for your sidebar of your blog. Make sure to have it as close to the top of the sidebar as possible.

Step 7: If you have an Aweber account, you will not want to complete step 6 but instead log into your Aweber account and click on “Create and Manage Lists”

Step 8: Click the green “Create List” button and fill in the following but make sure to click the save button in each section that you fill:

List Name
Uncheck “Multiple Unsubscribe”
Company Name (use name of blog)
Website URL
Email Address (this is what your subscribers will see)
Name
Check the From/Reply

Step 11: Click the “Messages” tab and “Blog Broadcast” sub menu and then the green “Create Blog Broadcast” button.

Step 12: Enter the following information…

RSS Feed URL: Put your FeedBurner RSS feed URL in here
Send Preferences: Send immediately and check Send Automatically
Click the green “Load Templates” (Just use the basic template)
In the “Plain Text Message” delete the lines…{!rss_channel_title}
{!rss_channel_description}
{!rss_channel_link}

…and replace them with something like…

Hey {!firstname_fix},
Here is the latest update from Website Name Here…

(Obviously use something in your own voice)

It should look like this…

d9334fv_26cjhrcnfp_b

Repeat the same step for the HTML message and so it looks like…

d9334fv_27fw6npcjc_b

Click the green save button.

Step 13: Go to “List Settings”, then the sub menu “Web Form” and click the green “Create Web form” button.

Step 14: Fill in the following information…

Form Name
Check “In line”
Create a “Thank You” page on your blog and put the URL to the Thank You page in the field (DO not use the Aweber default).
Put that same URL in the “Already Subscribed Page” field. (This is what we do initially but later on we change this but we will talk about that later)
Click Next and add the “Name” option to the form and then mouse over the Name field in the preview box and click on the blue box with a pencil in it. In the drop down now select “Yes” for required.
Click Save.

Step 15: Click on the Get HTML link and copy the HTML not the JavaScript.

Step 16: Log into your blog admin area and go to the “Design” and then “Widgets”. Click the “Add” beside the “Text” option to add a text widget and then click “edit” on the new added widget. Enter the HTML for the optin and click “change” and then “Save Changes”

Step 17: Drag the widget to the top of the widgets and again click “Save Changes”

Step 18: Go to your blog index page and view the optin box to make sure it is properly formatted to work with your blog. We will talk about formatting the optin message and thank you page in the next post.

Step 19: Go the Plugins page and activate the plugin “FeedBurner Feedsmith” and then go to “Settings” and then “FeedBurner”

Step 20: In the #2 box, enter your FeedBurner RSS feed URL, leave the #3 empty and then click save. Your RSS feed will now auto redirect to the FeedBurner one.

In the next post we are going to talk about…

Optimizing your optin message and “Thank You” page
Creating and submitting your Google site map (why you want to submit and not just ping)
Checking for errors