We all know that Twitter has morphed into far more than just answering the question “What are you doing?” and become a valuable tool for business. And although I’ve stated for the record that I’ve have used Facebook more than Twitter for my business purposes, there is still a lot that you can do to use Twitter to help promote your business. And one of the most important things you could be doing is something that you probably haven’t thought of.
The most obvious way to use Twitter is to use it to promote your site, whether that be your latest blog post, or news about a new product that’s just been added to your lineup. That’s not news, and everybody should be doing that by now (right?) But the thing that most people aren’t using Twitter for that they should be is…
…are you ready for this???
They should be using it to LISTEN to your customers.
Yes, I know that goes against what you think about Twitter; it’s a platform to help you talk about yourself and your business, another way to get your message out to the masses. We’ve become so me-centric and used to talking about ourselves that we rarely think about listening. Which is crazy, really, because we all know that they key to success in business is to listen to your customers and then make sure that you’re giving them what they want.
Maybe that’s just because we’re not used to thinking of Twitter that way – as a way listen to people as well as a way to talk. But you can. Identify search terms and phrases that are targeted towards your business. Then, when someone tweets about something to do with your business or niche, you can retweet and offer them a solution to their problem, whether by promoting your products, or maybe just by pointing them to your blog where they can learn valuable information. This is especially useful if you are in a service industry – people tweet a lot of the time with recommendations for restaurants, hairdressers, accountants of all sorts of other things.
Now, it may take a little trial and error to figure out what search phrases will work for your business, and how to ensure you’re finding people who are looking for information, and not people who are trying to promote their own products and businesses (although that can be a great way to meet some like-minded colleagues in your niche).
By looking at it in a different way, you can get even more out of Twitter; you just need to remember that they key a successful business is not only promoting it, and also in listening to what people want.