It’s easy to get caught up in the tidal wave of Internet Marketing. You can spend hundreds, if not thousands of dollars promoting your little online site, only to get a relatively low return on your investment. Or, it may be that you’re in a terribly competitive market, and getting your piece of the online marketplace is like pulling teeth.
It might not occur to you naturally, but some of the best ways to promote your online business are actually through offline means. You see, once you hit the online marketing realm, you’re competing with every other online business in your niche. In the offline marketing realm, however, the competition tends to be much less severe.
Here are three ways you might try promoting your online business offline:
Take out an ad. When eHarmony entered the online matchmaking world, the market was already pretty saturated. Rather than rely on AdWords campaigns or affiliate marketing, eHarmony took their message directly to consumers. They saturated both radio and television airwaves with advertisements, and it paid off. While your small business isn’t in a position to create a national campaign on that scale, you can take an ad out in your local paper or on your local radio station.
Network. Before there was online social networking, there was offline social networking. Make sure your friends and family know about your online business. Be involved in your community, whether it’s through a local business group or civic organization. Sponsor a tee-ball team. Think about some of the businesses and groups in your area, and see if you can come up with a mutually beneficial arrangement. Perhaps you can help promote them online while they help promote you online.
Use traditional sales techniques. Whether it’s direct mail or cold sales calls, the tools of the traditional salesperson can help boost your online business offline. Take a course on sales and marketing at your local community college, or immerse yourself in the writings of offline sales and marketing gurus.
Not every niche can benefit from all of these techniques, but most will.