Whether you use your blog to sell something, interact with others in your niche or just get out a message, writing with clarity is essential. Clear writing is convincing, more likely to connect with your reader and get a response. Most of all, clear writing is more likely to produce the results you want, such as a sale.
If your reader doesn’t understand what you’re saying, he isn’t going to spend the time to figure it out. Like most web surfers, blog readers have short attention spans. When they hit a roadblock like unclear writing, the look for the nearest link and they escape as quickly as possible.
So, how do you improve the clarity of your writing in your blog? I can think of a few steps you can take:
Organize your writing: Outline your post before you write it, and make sure your post has a logical flow to it.
Edit your writing: Don’t put up your post immediately. Sit on it for a day, and look at it again. When you do, ask the question “Does this convey the message I’m trying to convey?”
Learn to write with precision: Get rid of unnecessary words and phrases. Watch out for redundancy. Never use eight words to say something when it could be said in three words.
Open your writing up to constructive criticism: Ask someone to proofread your posts before they go live. Once they’ve read it, ask them: “What is the message this post conveys?” If it doesn’t match up with what you intended, go back to the drawing board.
Keep your writing simple: While you don’t have to stick to small words, the more simply you write your blog posts, the more readers that will be able to understand.
Finally, you need to review your posts after they’ve been up: Look at the comments. Are there questions in there about your meanings? If so, figure out where your weakness was and fix it for next time.
With a little dedication and attention, you can turn your muddied blog posts into laser-sharp attention-getting posts.