A couple weeks back Rohan Strydom made contact with us to see if we might be interested in assistingThe Parlotones, arguably one of South Africa’s most successful rock bands, to launch their new wine –Giant Mistake.

Normally we wouldn’t get involved in something like this however, since we’ve been piloting and testing our new “social stream” functionality (see the one we did for the US Government) we figured this might be a good opportunity to roll one out for The Parlotones.

Last night saw the launch of the new Giant Mistake wine by The Parlotones and with that we’ve launched our social stream which tracks the conversion that is happening around this wine. Have a look at the screenshot below and click here to view it in action.

Through this social stream we are now able to track mentions across Twitter, Afrigator, Flickr, YouTube and Digg. We’ve also introduced a new feature to the stream that is able to track fans of The Parlotones. At the moment fans only work on Twitter but we’re looking at expanding that to other platforms in the future.

On Monday morning we’ll be publishing some exciting news for all you Parlotones groupies so watch this space for the big announcement.

This has been an exciting project for us to be involved in and with it we’ve managed to evolve the social stream even further. We hope that you guys find it useful and if you have an idea for another social stream then let us know!